Post by account_disabled on Jan 23, 2024 3:24:57 GMT
We will remind you that on November 17, information appeared on Twitter of Google Search Central that the update of the kernel, which will last for several weeks, has started. Google Search Central And now, on December 16, a message appeared that the process was over: Many SEO experts called the November update a quiet one because it went much more smoothly than the summer updates. However, in the early days, the SEMRush service noted that the fluctuations were significant: SEMRush service In turn, Rank Ranger noted that in November the changes in the search output of the leaders were as in the summer: Rank Ranger Therefore, SEO specialists eagerly awaited the completion of the update, when the positions were fixed at certain marks.
What's new in the November 2021 Core Update Text selection The leading C Level Executive List analyst of Google, John Mueller, told webmasters that it is necessary to pay attention to a bold font, which can be used to highlight important information. But if a large piece of text stands out in the article, it is unacceptable. And such materials will not be taken into account during ranking. In addition, in his Twitter , the expert explained how to mark up content. The text should be marked up using: that title headers H1; tables; lists; tags strong and b Scrolling in search Google is introducing infinite scrolling in the mobile version. Now, instead of the "Show more" button, new search results will be displayed automatically. text What does this mean for websites? Now lagging sites can appear in search. But at the same time, there is a possible risk of changing the page rating, because the user can see the site in the search, but not go to it. Now the innovation works in the US, but soon it will appear in other countries as well.
Photos under the link Another innovation is the display of several photos under one link. Photos under the link Photos under the link Now, if you did not mark up images on the site, then without this tool you will lag behind the leaders of search results. New rules for working with Title Google can generate snippets automatically. Information in the Title can be from headings in the text, from anchors on the page, from excerpts of the text, or from the text written in the Title thesis. However, this does not mean that it is no longer necessary to write the Title and Description. Vice versa. Pay attention to how the search engine displays your pages. If the headers are different from yours, then you are doing something wrong. Core Web Vitals Some updates were announced earlier, but they do not lose their relevance after the November 2021 Core Update. We have already written about Core Web Vitals signals . We remind you that these ranking factors were introduced by Google in 2020, and now they significantly affect the site's position in search results.
What's new in the November 2021 Core Update Text selection The leading C Level Executive List analyst of Google, John Mueller, told webmasters that it is necessary to pay attention to a bold font, which can be used to highlight important information. But if a large piece of text stands out in the article, it is unacceptable. And such materials will not be taken into account during ranking. In addition, in his Twitter , the expert explained how to mark up content. The text should be marked up using: that title headers H1; tables; lists; tags strong and b Scrolling in search Google is introducing infinite scrolling in the mobile version. Now, instead of the "Show more" button, new search results will be displayed automatically. text What does this mean for websites? Now lagging sites can appear in search. But at the same time, there is a possible risk of changing the page rating, because the user can see the site in the search, but not go to it. Now the innovation works in the US, but soon it will appear in other countries as well.
Photos under the link Another innovation is the display of several photos under one link. Photos under the link Photos under the link Now, if you did not mark up images on the site, then without this tool you will lag behind the leaders of search results. New rules for working with Title Google can generate snippets automatically. Information in the Title can be from headings in the text, from anchors on the page, from excerpts of the text, or from the text written in the Title thesis. However, this does not mean that it is no longer necessary to write the Title and Description. Vice versa. Pay attention to how the search engine displays your pages. If the headers are different from yours, then you are doing something wrong. Core Web Vitals Some updates were announced earlier, but they do not lose their relevance after the November 2021 Core Update. We have already written about Core Web Vitals signals . We remind you that these ranking factors were introduced by Google in 2020, and now they significantly affect the site's position in search results.